New real estate online marketing platform revolutionizes internet property search
There’s no question that real estate marketing has definitely shifted ground. In years past, the primary choice for selling property was overwhelmingly traditional advertising. Online advertising, however, has supplanted the printed media in a big way. It’s estimated that at least four out of five of those searching property listings are now beginning their search on the internet. As a matter of fact, it’s projected that three billion dollars will be spent on online real estate marketing by the year 2010. At the same time, it’s also essential to differentiate yourself in this incredibly competitive market and industry. The financial turmoil, facing us today has created many challenges— and those marketing property of any kind must find new, cost-efficient ways that deliver recognizable results to successfully market real estate With all that in mind, Locally Located.com has created an entirely new online business model for posting any type of real estate listing — at a price anyone could live with free. Locally Located.com’s revolutionary new online marketing platform applies the popular online Pay-Per-Click (PPC) business model to selling real estate. That means anyone is welcome to post real estate listings at no cost — the advertiser only gets charged when a potential online buyer clicks on their listing to open it and examine it in detail. The end result? The advertiser only has to pay for serious customers interested in looking over a specific property listing. And that’s well worth the minor PPC fees to those who want to most effectively use their marketing dollars. The ground-breaking PPC marketing concept was introduced in 1998 and was mostly utilized by businesses looking to gain the maximum amount of customers in the most cost effective way —while obtaining the greatest possible ROI (Return On Investment). With Locally Located.com’s innovative new use of PPC, real estate advertisers can finally take part in the most popular online selling practice in existence today — which is expected to gross over 3.7 billion dollars in revenue by the end of 2009. Just like most PPC advertising systems, Locally Located.com gives the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, which will allow the user to thoroughly test their marketing efforts. Unlike most traditional PPC systems, however, Locally Located.com does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level — and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser. Another overwhelming advantage to LocallyLocated.com is that the site will post any type of real estate listing — making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them . LocallyLocated.com is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content — including news article’s, blogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision . Local Search will also be an important and integral part of Locally Located.com. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions. Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate — a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing. Internet marketing has come of age — and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For our residential Real Estate agent advertisers, we go the extra mile. When you list a residence with Locally Located.com we will in turn list the home on many of the nations largest Real Estate search engines, giving your property unparalleled exposure and the attention it deserves. Instead of just listing your home you are now utilizing a professional, and testable, marketing vehicle for the most minimal cost possible.<a href="http://www.locallylocated.com/">Locally Located.com</a> is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For more information, please visit the website online at <a href="http://www.locallylocated.com/">www.locallylocated.com</a>.<br />
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The Home Warranty Doctor Is In!
Would you go to your real estate agent for advice on the stock market? Probably not. While your real estate agent does help you with a different kind of investment ? your home ? that doesn?t make them automatically qualified to give you advice on the latest IPO from Wall Street. When you want good information you go to the authority. You go to the expert on the topic! Want investment information? See an investment specialist. Got a cough and fever? See a doctor. Want to buy a car? Go to the dealership. But when you?re looking around at many choices, which is the right one to choose? Which one, among your many choices, is the authority on the information you want? In the home warranty industry it?s hard to tell. You type in ?home warranty? in a search engine and several companies come up. Who do you choose? Which one will tell you the information you need to make good decisions? and which ones will try to sell you something you don?t need? Here are a few ways to help you discover which home warranty company is the authority on the home warranty industry. Search for home warranty websites and compare them. What do you notice? Many home warranty companies try to ?straddle the fence? and cater to their paying customers AND their service providers AND realtors all at the same time. When push comes to shove, how much of their time are they going to spend on you? (Hint: if only one-third of their website is spent on you there?s a good chance that only one-third of their attention is focused on you). How can a home warranty provider be an authority in the industry when they?re so busy trying to be all things to all people? Most home warranty companies tell you what kind of policy you should have. They?ll tell you that you need all your ceiling fans covered? even if you don?t own any ceiling fans. And they?ll make you pay for them. How can a home warranty provider be an authority in the industry when you?re the expert on your home? but they?re telling you what should be covered?!? How many home warranty companies provide you with unbiased industry analysis in the form of reports, RSS feeds, and whitepapers to help guide you through the decision-making process? A site that does that is an authoritative site. Met Home Warranty provides homeowners, home buyers, and home sellers with more than just home warranties. Through their authoritative site they provide industry information with current technology, an innovative Design-A-Plan system that caters to your specific needs, and a downloadable PDF whitepaper to help you understand everything you need to know about a home warranty. So for a new home, go to a real estate agent. For a home warranty, go the industry-leading authority: Met Home Warranty. The home warranty doctor is in! Aaron Hoos writes for Met Home Warranty. Met Home Warranty is an industry-leading authority on home warranties for home owners, home buyers, and home sellers. Their website, <a href="http://www.methomewarranty.com">www.methomewarranty.com</a>, provides information, resources, and a whitepaper.
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How You Can Use Rehab, Refinance and Cash Out as Long-Term Wealth Building Real Estate Investing
Today we are discussing a somewhat advanced strategy for you to use after you have been in the creative real estate investing business for a while. I call this Rehab, Refinance, and Cash Out . This strategy can lead to true long term wealth and financial independence. This works very well in a buyers market like Memphis where prices have been quite flat for some time. You need to use this to augment your wholesaling for immediate income and retailing for bigger short term profits. Rehab, Refinance and Cash Out is a long term wealth building strategy and will be something you will be glad you did as it is a long term buy and hold strategy, and those are the strategies that lead to true wealth accumulation and financial independence. Let me explain how this works. You find a good middle to low end 3 bedroom home that you are able to buy from an out of state owner or other motivated seller that needs a little work and you buy at 60% of after repaired value. You buy the house using a hard money lender like http://www.pleaseclose.com/memphistrading and do your fix up and have a property management firm manage the property and put a renter in the house. The hard money lender will typically loan you up to 65% of the after repaired value to purchase the house which you use to buy the house and then repair it. Now that the home is repaired you obtain an investor friendly mortgage and cash out by refinancing at 80-90% of after repaired retail value and you should be doing this with properties where this strategy gives you back at least $10,000 at the refinance that you can use in your business any way you need. Do not use this money to live on, use it solely to grow your real estate business. Once you have done this strategy on 10 homes you should be able to keep finding better and better deals because you can close quickly as you have cash in hand to make things happen. More cash equals better deals and more opportunities. By the time you repeat this strategy 20 times you should have at least $200,000 cash plus about $200,000 equity and 20 homes giving you at least $2000 per month positive cash flow whether you decide to work this month or not since you have a property management company handling things for you. With average annual rent increases, within five years that $2,000 a month should grow to $4,000 a month. In 30 years you should have $2 to 3 million plus in paid off real estate. It s a good solid long term strategy to add to your immediate selling from wholesaling, retailing and lease options that the extra $200,000 in cash will help grow tremendously. The rent minus the management fees and all loan and other costs must leave you with positive cash flow or this strategy should be avoided. If you cannot cash out on the property I don t recommend holding it long term as you want to be able to use your best mortgages to cash out. You can purchase using http://www.pleaseclose.com/memphistrading if your Equifax credit score is above 550(which is bad credit) or you have a co-borrower who has an Equifax score over 550. A good investor friendly mortgage company will give you good rates if you are at 660 middle score or above and the very best rates if your middle score is 720 or above. Your first 10 investor mortgages in your name and 10 in your spouses name are the easiest to qualify and get the best deals. After those you really need a good investor mortgage company to work with. Take the time to find the real investor friendly mortgage companies that can help you get loans for 100 properties and not just the first ten and let them have the easy ones and the tougher ones. I do recommend having more than one good lender available though, but stick to the ones that specialize in investor loans. Find out from other investors who the most investor friendly mortgage companies are to use to refinance the repaired home. I do not advocate becoming a landlord as I do not believe this is a valuable usage of your time and energy. I highly recommend asking around and finding a good property management company that will charge you 10% or less to start out with and gradually lower that % as you add more and more properties. I feel this is an advanced strategy as you won t see any cash in your pocket from this strategy for 4-6 months after you find the deal which is a long time to work and not see any pay. If you are wholesaling and making consistent money each month then it shouldn t matter. This strategy will magnify the profits you make in your investing business in ways you might not have imagined. This strategy is a natural progression from wholesaling as you are already helping others find these kinds of deals, now you will be able to get the cash out typical of probably 2 wholesale deals, just paid slower, and at the same time building a nice future nest egg.David Neese is a real estate investing author who offers a free course for real estate investors delivered by email, audio and teleseminar which you can get for free at: http://www.FreeRealEstateInvestingCourses.com You can find more information about David at http://www.DigitalSuccessCoach.com
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